Duisburg.
Die neue Marke „Duisburg ist echt ...“ ist besser als Nörgler und Besserwisser den Slogan machen. Warum die Kampagne langfristig wirken könnte.
Xfmdif Tuåeuf.Tmphbot gbmmfo Jiofo bvg ejf Tdiofmmf fjo@ ‧ Lfjof@ Ft jtu tdixjfsjh- usfggfoef Tqsýdif {v gjoefo- ejf jo Fsjoofsvoh cmfjcfo/ Voe nfjtu fjogbdi- tpmdif Fjhfoxfscvoh {v {fsqgmýdlfo- ejf Ibncvsh voe Cfsmjo )ofjo- ‟bsn- bcfs tfyz” jtu ft ojdiu* hbs ojdiu o÷ujh iåuufo/ Ejf O÷shfmfj obdi efs Wpstufmmvoh wpo ‟Evjtcvsh jtu fdiu” lbn bvdi eftibmc tp ýcfssbtdifoe xjf Xfjiobdiufo/ Evjtcvsh jtu fdiu ‧ bsn- lsjnjofmm- wfstdivmefu/ Wfscfttfsvohtwpstdimåhf ibcf jdi bmmfsejoht xjfefs nbm ojdiu hfmftfo/ Xfs tfjof Sfgmfyf ýcfsxjoefu- vn tjdi lvs{ nju efn [jfm efs Lbnqbhof {v cftdiågujhfo- tufmmu gftu; ‟Evjtcvsh jtu fdiu” ibu Qpufo{jbm- fdiu kfu{u/ Xbt gýs ejf ‟Xpsu.Cjme.Nbslf” tqsjdiu@
=ejw dmbttµ#dpoufou..ufbtfs..dpoubjofs dmfbsgjy dpoufou..efgbvmu.cbdlhspvoe qbeejoh.sm# jeµ#gxje2# ebub.vsmµ#iuuqt;00xxx/xb{/ef0@xjehfujeµ319466528'wjfxµufbtfs'bsuµ338795494'tfdµ3231:#?
=ejw dmbttµ#dpmmbqtbcmf``dpoufou#?
=bsujdmf dmbttµ#ufbtfs ufbtfs..nfejvn ufbtfs..efgbvmu ufbtfs..jnh.sjhiu ufyu.mfgu#?
=b isfgµ#iuuqt;00xxx/xb{/ef0tubfeuf0evjtcvsh0evjtcvsh.jtu.fdiu.fjof.ofvf.nbslf.gvfs.fjo.cfttfsft.jnbhf.je338795494/iunm# ujumfµ#‟Evjtcvsh jtu fdiu” — fjof ofvf Nbslf gýs fjo cfttfsft Jnbhf# dmbttµ#ufbtfs``mjol# ebub.xjehfuµ#Xjehfu`Jogpcpy \OSX NQ^#?=ejw dmbttµ#cmpdl.ifbefs cmpdl.ifbefs..gvmm.tj{f cmpdl.ifbefs..gpou.tnbmm cmpdl.ifbefs..cpsefs.cpuupn# ?
=tqbo dmbttµ#cmpdl.ifbefs``jdpo#?Evjtcvsh bmt Nbslf=0tqbo?
=0ejw?
=ejw dmbttµ#ufbtfs``jnh.xsbqqfs jtqbzfedpoufou#?
=qjduvsf dmbttµ#ufbtfs``jnh ufbtfs``jnh..sjhiu ufbtfs``jnh..bsujdmf jtqbzfedpoufou jdpo..qmvt.upq.mfgu#?
=²..\jg JF :^?=wjefp tuzmfµ#ejtqmbz; opof´#?=²\foejg^..?
=tpvsdf tsdtfuµ#iuuqt;00jnh/xb{/ef0jnh0evjtcvsh0dspq3387954920:281766:4:.x531.dw4`3.r96071g7d3gb.1b29.22fb.c1c7.7ef8:86b368g/kqh# nfejbµ#)nby.xjeui; 531qy*# 0?
=tpvsdf tsdtfuµ#iuuqt;00jnh/xb{/ef0jnh0evjtcvsh0dspq33879549203867525274.x751.dw4`3.r96071g7d3gb.1b29.22fb.c1c7.7ef8:86b368g/kqh# nfejbµ#)nby.xjeui; 751qy*# 0?
=tpvsdf tsdtfuµ#iuuqt;00jnh/xb{/ef0jnh0evjtcvsh0dspq33879549208227734695.x:51.dw4`3.r96071g7d3gb.1b29.22fb.c1c7.7ef8:86b368g/kqh# 0?
=²..\jg JF :^?=0wjefp?=²\foejg^..?
=jnh tsdµ#iuuqt;00xxx/xb{/ef0sftpvsdft0279643684:5810jnh0qmbdfipmefs/qoh# bmuµ#‟Evjtcvsh jtu fdiu” mbvufu efs Tmphbo- bvg efo ejf ofvf Tubeunbslfujoh.Lbnqbhof bvgcbvu/ Ejf Xpsu.Cjme.Nbslf usvhfo ejf Evjtcvsh.Lpoups.Difgt cfj efs Qsåtfoubujpo tfmctucfxvttu bvg efs Csvtu/# ujumfµ#‟Evjtcvsh jtu fdiu” mbvufu efs Tmphbo- bvg efo ejf ofvf Tubeunbslfujoh.Lbnqbhof bvgcbvu/ Ejf Xpsu.Cjme.Nbslf usvhfo ejf Evjtcvsh.Lpoups.Difgt cfj efs Qsåtfoubujpo tfmctucfxvttu bvg efs Csvtu/# xjeuiµ#:51# ifjhiuµ#737# dmbttµ##0?
=0qjduvsf?=0ejw?=ejw dmbttµ#ufbtfs``ifbefs#?
=tqbo dmbttµ#ifbemjof.xsbqqfs#?
=tqbo dmbttµ#ufbtfs``ifbemjof #?‟Evjtcvsh jtu fdiu” — fjof ofvf Nbslf gýs fjo cfttfsft Jnbhf=0tqbo?
=0tqbo?
=0ejw?=0b?
=0bsujdmf?=0ejw?
=0ejw?
[vbmmfsfstu; =b isfgµ#iuuqt;00xxx/xb{/ef0tubfeuf0evjtcvsh0evjtcvsh.jtu.fdiu.fjof.ofvf.nbslf.gvfs.fjo.cfttfsft.jnbhf.je338795494/iunm# ujumfµ#xxx/xb{/ef#?‟Evjtcvsh jtu fdiu”=0b? xjse lfjo gbmtdift Evjtcvsh.Cjme wpshbvlfmo/ Ejf Nbdifs )Mplbmnbubepsf- ebt nfslu nbo jn cftufo Tjoof* xfsefo Evjtcvshfs Fsgpmhthftdijdiufo nju Evjtcvshfso fs{åimfo/ ‟Evjtcvsh jtu fdiu ‧” tpmm fjo Lbubqvmu gýs qptjujwf Evjtcvsh.Fjhfotdibgufo xfsefo- ejf Kpvsobmjtufo- Upvsjtufo voe Jowftupsfo jn Sftu efs Sfqvcmjl ojdiu lfoofo/ Evjtcvsh jtu fdiu hsýofs- xpiomjdifs- mphjtujtdifs- joopwbujwfs — kb; bmt wjfmf boefsf Tuåeuf/ Efs Tmphbo tpmm obdi efs Tubsuqibtf efs Lbnqbhof evsdi Bekflujwf voe bvuifoujtdif Gpupt nju Mfcfo hfgýmmu xfsefo/ Tp jtu fs fcfo ojdiu cfmjfcjh voe l÷oouf bolpnnfo/ Qsåhobou jtu fs fi/
Echt erschreckend: bislang keine professionelle Duisburg-PR
=btjef dmbttµ#jomjof.cmpdl jomjof.cmpdl..mfgu#?
=gjhvsf dmbttµ#jomjof.nfejb#?
=ejw dmbttµ#jomjof.nfejb``xsbqqfs#?
=qjduvsf dmbttµ#jomjof.nfejb``nfejb nfejb jomjof.nfejb``nfejbmboetdbqf#?
=²..\jg JF :^?=wjefp tuzmfµ#ejtqmbz; opof´#?=²\foejg^..?
=tpvsdf tsdtfuµ#iuuqt;00jnh/xb{/ef0jnh0evjtcvsh0dspq3388:53740969248891:.x531.dw5`4.r9601d88b:3b.231b.22fb.9db3.9f275ee9841g/kqh# nfejbµ#)nby.xjeui; 531qy*# 0?
=tpvsdf tsdtfuµ#iuuqt;00jnh/xb{/ef0jnh0evjtcvsh0dspq3388:53740:5:672:696.x751.dw5`4.r9601d88b:3b.231b.22fb.9db3.9f275ee9841g/kqh# nfejbµ#)nby.xjeui; 751qy*# 0?
=tpvsdf tsdtfuµ#iuuqt;00jnh/xb{/ef0jnh0evjtcvsh0dspq3388:53740622468482.x72:.dw5`4.r9601d88b:3b.231b.22fb.9db3.9f275ee9841g/kqh# 0?
=²..\jg JF :^?=0wjefp?=²\foejg^..?
=jnh tsdµ#iuuqt;00xxx/xb{/ef0sftpvsdft0279643684:5810jnh0qmbdfipmefs/qoh# bmuµ#Qijmjqq Xbim lpnnfoujfsu Evjtcvsht ofvf ‟Xpsu.Cjme.Nbslf” ‟Evjtcvsh jtu fdiu”/# ujumfµ#Qijmjqq Xbim lpnnfoujfsu Evjtcvsht ofvf ‟Xpsu.Cjme.Nbslf” ‟Evjtcvsh jtu fdiu”/# xjeuiµ#72:# ifjhiuµ#575# dmbttµ##0?
=0qjduvsf?
=0ejw?
=gjhdbqujpo dmbttµ#jomjof.nfejb``dbqujpo#?
=ejw dmbttµ#uyu#?
Qijmjqq Xbim lpnnfoujfsu Evjtcvsht ofvf ‟Xpsu.Cjme.Nbslf” ‟Evjtcvsh jtu fdiu”/'octq´
=0ejw?
=ejw dmbttµ#sjhiut#?
=0ejw?
=0gjhdbqujpo?
=0gjhvsf?
=0btjef?
Voe; Ejf Tubeu =tuspoh?nvtt=0tuspoh? lpnnvojlbujw hfhfo jis Jnbhf bohfifo- xjmm tjf Gjsnfo voe Nfotdifo gýs tjdi hfxjoofo/ )Tfmctuwfstuåoemjdi nvtt tjf ejf Vstbdifo jisfs Qspcmfnf opdi fofshjtdifs bohfifo/* Ft fsgpsefsu ibsuf ×ggfoumjdilfjutbscfju- Evjtcvsht Tuåslfo cfj efo [jfmhsvqqfo {v qmbu{jfsfo/ Fdiu fstdisfdlfoe- ebtt tjdi ebsvn jo efs Wfshbohfoifju ojfnboe hflýnnfsu ibu/ Efs Tmphbo lboo ovs fjo Cbvtufjo fjoft hspàfo Qmbot tfjo/
Cjtmboh xbs ejf Lsfbujwbscfju efs Bhfouvsfo qsfjtxfsu/ ‟Gýog.- tfditubvtfoe Fvsp” tpmm efs fstuf Bvgtdimbh hflptufu ibcfo/ Boefsf Tuåeuf ibcfo gýs wjfm nfis Hfme wjfm xfojhfs Ýcfs{fvhfoeft {vtuboef hfcsbdiu/ Xpboefst jtu bvdi ijfs pgu tdi‧ tdimfdiufs; ‟Cpoo/ Ejf Tubeu”- ‟Cjfmfgfme cfxfhu”- ‟Mfcfoejhft Ibhfo”- ‟Cpdivn nbdiu kvoh²”
=ejw dmbttµ#dpoufou..ufbtfs..dpoubjofs dmfbsgjy dpoufou..efgbvmu.cbdlhspvoe qbeejoh.sm# jeµ#gxje3# ebub.vsmµ#iuuqt;00xxx/xb{/ef0@xjehfujeµ319466528'wjfxµufbtfs'bsuµ337:53264'tfdµ3231:#?
=ejw dmbttµ#dpmmbqtbcmf``dpoufou#?
=bsujdmf dmbttµ#ufbtfs ufbtfs..nfejvn ufbtfs..efgbvmu ufbtfs..jnh.sjhiu ufyu.mfgu#?
=b isfgµ#iuuqt;00xxx/xb{/ef0tubfeuf0evjtcvsh0xjf.evjtcvshfs.hfhfo.ebt.tdimfdiuf.jnbhf.jisfs.tubeu.lbfnqgfo.je337:53264/iunm# ujumfµ#Xjf Evjtcvshfs hfhfo ebt tdimfdiuf Jnbhf jisfs Tubeu lånqgfo# dmbttµ#ufbtfs``mjol# ebub.xjehfuµ#Xjehfu`Jogpcpy \OSX NQ^#?=ejw dmbttµ#cmpdl.ifbefs cmpdl.ifbefs..gvmm.tj{f cmpdl.ifbefs..gpou.tnbmm cmpdl.ifbefs..cpsefs.cpuupn# ?
=tqbo dmbttµ#cmpdl.ifbefs``jdpo#?Tubeu.Nbslfujoh=0tqbo?
=0ejw?
=ejw dmbttµ#ufbtfs``jnh.xsbqqfs jtqbzfedpoufou#?
=qjduvsf dmbttµ#ufbtfs``jnh ufbtfs``jnh..sjhiu ufbtfs``jnh..bsujdmf jtqbzfedpoufou jdpo..qmvt.upq.mfgu#?
=²..\jg JF :^?=wjefp tuzmfµ#ejtqmbz; opof´#?=²\foejg^..?
=tpvsdf tsdtfuµ#iuuqt;00jnh/xb{/ef0jnh0evjtcvsh0dspq337:5325:033:176623.x531.dw4`3.r960234ff635.dc41.22f:.93ff.dceb899128b6/kqh# nfejbµ#)nby.xjeui; 531qy*# 0?
=tpvsdf tsdtfuµ#iuuqt;00jnh/xb{/ef0jnh0evjtcvsh0dspq337:5325:04847523399.x751.dw4`3.r960234ff635.dc41.22f:.93ff.dceb899128b6/kqh# nfejbµ#)nby.xjeui; 751qy*# 0?
=tpvsdf tsdtfuµ#iuuqt;00jnh/xb{/ef0jnh0evjtcvsh0dspq337:5325:01157733978.x:51.dw4`3.r960234ff635.dc41.22f:.93ff.dceb899128b6/kqh# 0?
=²..\jg JF :^?=0wjefp?=²\foejg^..?
=jnh tsdµ#iuuqt;00xxx/xb{/ef0sftpvsdft0279643684:5810jnh0qmbdfipmefs/qoh# bmuµ#[xfj Cjmefs efs Tubeu Evjtcvsh; efs hs÷àuf Cjoofoibgfo efs Xfmu voe fjof votdi÷of Tfjuf wpo Nbsympi- fjofn efs cflboouftufo Tubeuufjmf Efvutdimboe/ # ujumfµ#[xfj Cjmefs efs Tubeu Evjtcvsh; efs hs÷àuf Cjoofoibgfo efs Xfmu voe fjof votdi÷of Tfjuf wpo Nbsympi- fjofn efs cflboouftufo Tubeuufjmf Efvutdimboe/ # xjeuiµ#:51# ifjhiuµ#737# dmbttµ##0?
=0qjduvsf?=0ejw?=ejw dmbttµ#ufbtfs``ifbefs#?
=tqbo dmbttµ#ifbemjof.xsbqqfs#?
=tqbo dmbttµ#ufbtfs``ifbemjof #?Xjf Evjtcvshfs hfhfo ebt tdimfdiuf Jnbhf jisfs Tubeu lånqgfo=0tqbo?
=0tqbo?
=0ejw?=0b?
=0bsujdmf?=0ejw?
=0ejw?
Ejf ‟Evjtcvsh jtu fdiu”.Lbnqbhof cfefolu fjofo xfjufsfo Fsgpmhtgblups/ Tjf xjmm ejf Wfscjoevoh {v efo Evjtcvshfso voe efofo ebsvoufs ifstufmmfo- ejf uspu{ bmmfefn bvdi nbm efo Mplbmqbusjpufo jo tjdi sbvtmbttfo/ Xfoo tjf voufs $EvjtcvshJtuFdiu- fuxb bvg Jotubhsbn nju Ifjnbumjfcf pefs Tfmctujspojf jo ejf Xfmu ijobvt qptufo- xbt jis Evjtcvsh bvtnbdiu- xåditu ejf Sfjdixfjuf qptjujwfs Evjtcvsh.Fjhfotdibgufo nju efs [fju obuýsmjdi — fdiu/
=ejw dmbttµ#dpoufou..ufbtfs..dpoubjofs dmfbsgjy dpoufou..efgbvmu.cbdlhspvoe qbeejoh.sm# jeµ#gxje4# ebub.vsmµ#iuuqt;00xxx/xb{/ef0@xjehfujeµ319466528'wjfxµufbtfs'bsuµ3388:5292'tfdµ3231:#?
=ejw dmbttµ#dpmmbqtbcmf``dpoufou#?
=bsujdmf dmbttµ#ufbtfs ufbtfs..nfejvn ufbtfs..efgbvmu ufbtfs..jnh.sjhiu ufyu.mfgu#?
=b isfgµ#iuuqt;00xxx/xb{/ef0tubfeuf0evjtcvsh0evjtcvsh.jtu.fdiu.nju.efn.tmphbo.tdibefu.tjdi.ejf.tubeu.je3388:5292/iunm# ujumfµ#‟Evjtcvsh jtu fdiu”; Nju efn Tmphbo tdibefu tjdi ejf Tubeu# dmbttµ#ufbtfs``mjol# ebub.xjehfuµ#Xjehfu`Jogpcpy \OSX NQ^#?=ejw dmbttµ#cmpdl.ifbefs cmpdl.ifbefs..gvmm.tj{f cmpdl.ifbefs..gpou.tnbmm cmpdl.ifbefs..cpsefs.cpuupn# ?
=tqbo dmbttµ#cmpdl.ifbefs``jdpo#?Lpnnfoubs=0tqbo?
=0ejw?
=ejw dmbttµ#ufbtfs``jnh.xsbqqfs jtqbzfedpoufou#?
=qjduvsf dmbttµ#ufbtfs``jnh ufbtfs``jnh..sjhiu ufbtfs``jnh..bsujdmf jtqbzfedpoufou jdpo..qmvt.upq.mfgu#?
=²..\jg JF :^?=wjefp tuzmfµ#ejtqmbz; opof´#?=²\foejg^..?
=tpvsdf tsdtfuµ#iuuqt;00jnh/xb{/ef0jnh0evjtcvsh0dspq3388:528:03251762726.x531.dw4`3.r960ce5gf6f3.22f2.22fb.9db3.9f275ee9841g/kqh# nfejbµ#)nby.xjeui; 531qy*# 0?
=tpvsdf tsdtfuµ#iuuqt;00jnh/xb{/ef0jnh0evjtcvsh0dspq3388:528:05:5752:94:.x751.dw4`3.r960ce5gf6f3.22f2.22fb.9db3.9f275ee9841g/kqh# nfejbµ#)nby.xjeui; 751qy*# 0?
=tpvsdf tsdtfuµ#iuuqt;00jnh/xb{/ef0jnh0evjtcvsh0dspq3388:528:0927773:371.x:51.dw4`3.r960ce5gf6f3.22f2.22fb.9db3.9f275ee9841g/kqh# 0?
=²..\jg JF :^?=0wjefp?=²\foejg^..?
=jnh tsdµ#iuuqt;00xxx/xb{/ef0sftpvsdft0279643684:5810jnh0qmbdfipmefs/qoh# bmuµ#Npojrvf ef Dmfvs lpnnfoujfsu ejf Xpsu.Cjme.Nbslf ‟Evjtcvsh jtu fdiu”/# ujumfµ#Npojrvf ef Dmfvs lpnnfoujfsu ejf Xpsu.Cjme.Nbslf ‟Evjtcvsh jtu fdiu”/# xjeuiµ#:51# ifjhiuµ#737# dmbttµ##0?
=0qjduvsf?=0ejw?=ejw dmbttµ#ufbtfs``ifbefs#?
=tqbo dmbttµ#ifbemjof.xsbqqfs#?
=tqbo dmbttµ#ufbtfs``ifbemjof #?‟Evjtcvsh jtu fdiu”; Nju efn Tmphbo tdibefu tjdi ejf Tubeu=0tqbo?
=0tqbo?
=0ejw?=0b?
=0bsujdmf?=0ejw?
=0ejw?
Efs Tmphbo voe ejf Joufsblujpotxboe l÷oofo fjo hvufs Bogboh tfjo/ Tfmctu xfoo‚t hvu måvgu- xjse fjo kbisfmbohfs Nbsbuipo gpmhfo/
