Wie die Marke „4Bro“ den Lifestyle junger Leute trifft
Jens Helmecke

Der Dortmunder Engin Ergün ist Geschäftsführer der 2007 gegründeten Ethno IQ GmbH aus Lünen. Mitten in der Corona-Krise im April 2020 bringt er die junge Lifestyle-Lebensmittelmarke "4Bro" auf den Markt und trifft den Nerv junger Leute.
Foto: Fabian Strauch / Fabian Strauch / FUNKE Foto Services
Lünen. Der Dortmunder Engin Ergün erfindet die Marke 4Bro, die viel mehr als nur Eistee und Snacks zu sein scheint - ein echtes Lebensgefühl.
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Klares Ziel: Selbstständigkeit
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Abschied vom Ethno-Marketing
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4Bro-Mobilfunk geplant
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