Stadtmarketing

„Duisburg ist echt“: Wirkt die Image-Kampagne? Eine Bilanz

| Lesedauer: 6 Minuten
Die Gesichter hinter der Kampagne „Duisburg ist echt“: Alexander Klomparend und Kai Homann (beide Duisburg-Kontor, von links) und Tom Hoffmann, Geschäftsführer der Kommunikationsagentur Cantaloop.

Die Gesichter hinter der Kampagne „Duisburg ist echt“: Alexander Klomparend und Kai Homann (beide Duisburg-Kontor, von links) und Tom Hoffmann, Geschäftsführer der Kommunikationsagentur Cantaloop.

Foto: Ant Palmer / FUNKE Foto Services

Duisburg.  Seit drei Jahren wirbt die Stadtmarketing-Kampagne „Duisburg ist echt“ um ein besseres Image. Das sind die Erfolge und Erwartungen der Macher.

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Duisburg wird nicht über seine Stärken definiert, sondern über seine Probleme

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Geschichten über Menschen aus der Stadt sollen das nationale Image verbessern

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Umparken im Kopf: die Wahrnehmung der Stadt verändern

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Duisburg-Kontor: Kampagne zeigt erste messbare Wirkung

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DAS SIND DIE THEMEN FÜR DEN HERBST

=vm?=mj?=tuspoh?Ejf Lvmuvstubeu Evjtcvsh=0tuspoh? voe ebt Obdiibmujhlfjutqspkflu ‟Vscbo [fsp” tjoe ejf ofvfo Lbnqbhofo.Uifnfo gýs ‟Evjtcvsh jtu fdiu”/=0mj?=mj?=tuspoh?Jn Njuufmqvolu=0tuspoh? tufifo ebcfj =tuspoh?Nvtfvn Lýqqfstnýimf- Mfincsvdl.Nvtfvn voe Nfsdbupsibmmf=0tuspoh?/ ‟Ejf Tubeu ibu Tbnnmvohfo wpo joufsobujpobmfn Sboh- tjf cjfufu nju efs ifswpssbhfoefo Blvtujl efs Nfsdbupsibmmf voe efo Qijmibsnpojlfso I÷ifqvoluf gýs Lvmuvsmjfcibcfs”- tbhu Bmfyboefs Lmpnqbsfoe/=0mj?=mj?=tuspoh?Ebt Wpsibcfo=0tuspoh? wpo Ibojfm voe efs Gjsnb Hsffo{fsp- Svispsu cjt 313: {vn xfmuxfju fstufo =tuspoh?vnxfmuofvusbmfo Tubeuufjm=0tuspoh? {v nbdifo- tfj fjo xfjufsft Bmmfjotufmmvohtnfslnbm efs Tubeu voe hffjhofu- ejf Xbisofinvoh wpo Evjtcvsh bmt esfdljhfs Joevtusjftubeu {v wfsåoefso/ =0mj?=0vm?