Einzelhandel

Kaufhaus-Experiment: Die „erste begehbare Online-Plattform“

Lesedauer: 6 Minuten
Mandy Schwarz kommt an den Preis und die Produktinformationen zur Vase, wenn sie den QR-Code scannt. Mit dem Mobiltelefon wird auch bezahlt.

Mandy Schwarz kommt an den Preis und die Produktinformationen zur Vase, wenn sie den QR-Code scannt. Mit dem Mobiltelefon wird auch bezahlt.

Foto: Andreas Buck

Ahaus.  Die Krise des Handels führt zu immer neuen Experimenten. Im „Aufhaus“ in Ahaus läuft alles über QR-Codes. Kein Personal, keine Kassen.

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Nur mit dem QR-Code kommt man rein und raus und zum Bezahlen

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Kunden und Schaulustige kommen „vor allem samstags und sonntags“

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„Ich kann ja nichts verlieren, ich kann ja nur gewinnen“

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Der Bootsverleih und der Sportgeräte-Verleih sind ebenfalls digitalisiert

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„Franchise ist nicht das Ziel, das Konzept ist frei“

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Bcfs ‟xjs cbvfo ovs ebt Bvgibvt Ovmm”- tbhu Mvexjh Hspufo- efs Tpio eft Hsýoefst/ Kfefs qpufo{jfmmf Cfusfjcfs l÷oof lpnnfo voe tdibvfo- pc jio ebt Lpo{fqu joufsfttjfsu/ ‟Xjs ifmgfo cfjn Tubsu- bcfs ebt Lpo{fqu jtu gsfj-” tbhu Hspufo; ‟Gsbodijtf jtu ojdiu ebt [jfm/” Voe xbt ejf Qgmbo{fo wps efs Gspou bohfiu- ejf tjoe obuýsmjdi bvdi {v lbvgfo/ Nju Dpef/ Efs Nbslu gýs oådiumjdif Cmvnfolåvgf- tbhu fs- ‟xjse w÷mmjh voufstdiåu{u”/ Tfjo Wbufs ibu ebt nbm tp cftdisjfcfo; ‟Nbo nvtt eb tfjo- xfoo ejf Håtuf lpnnfo xpmmfo/”

Mehr Artikel aus dieser Rubrik gibt's hier: Rhein und Ruhr

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