Berlin
Gibt es ein Leben ohne TV-Quoten? Offenbar ja. Doch die aktuelle technische Panne wirft ein Schlaglicht auf ein fragwürdiges System.
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Quote gilt als das Maß aller Dinge
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Messgeräte in 5000 Haushalten
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Hochrechnung auf 39 Millionen Haushalte
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Willkürliche Zielgruppe von 14 bis 49 Jahren
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Quote vom „Dschungelcamp“ sollte wieder messbar sein
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